marketing plans

A custom marketing plan outlines the most effective strategies for reaching the most likely prospects for your product or service where they live, work, and play. With a professional marketing plan in hand, there’s no need to take a trial and error, scattershot approach to marketing. You’ll know just where you are headed, with valuable directions on just how to get there.

marketing budget

Spending marketing dollars wisely is crucial for keeping your business costs under control. It’s easy to go over budget or run out of marketing funds early without a specific, line-item budget that identifies the cost per every customer impression. Save money when your marketing budget touches each customer at the highest frequency for the cost. An SYV Marketing budget ties specific tactics to your growth and sales goals and allocates funds effectively throughout the year.

advertising services

Your business may be considering a specific product promotion, a direct mail campaign, an e-letter offer, a web special, or newspaper, radio or television advertising. SYV Marketing specializes in developing advertising campaigns well suited to your specific goal and business style.

media planning and negotiation

Tap our expertise to develop your media plan and negotiate contracts to advertise your business on the Internet, in newspapers, magazines, directories, other publications, radio, or television.

business materials

Nothing says “trust” like well-prepared marketing materials that reflect your product, your professionalism, and your high standards for quality.

direct mail campaigns

Touch your customers and targeted prospects with a specific offer. Get a campaign ready to go from start to finish, so you can focus your business skills on what you do best.

website development and management

A fresh, up-to-date website may be the single most important marketing tool for today’s business. Unfortunately, many businesses underestimate the true marketing power of a website. Chief among many compelling reasons for a professional website is to convey the sense of stability, permanency, and quality that today’s informed consumers require in their business partnerships.

e-marketing

If executed properly, harnessing your website to communicate with customers and prospects, demonstrate your expertise or specialty, or generate leads online can be highly effective marketing tool. SYV Marketing knows the tricks to design, develop, and execute e-marketing strategies to meet your goals.

writing

Your business will benefit from original materials that best represent your specific strengths and likely audience. This requires copywriting that meets your needs and long-term goals. Well- written website copy, e-letters, brochures, product bulletins, handouts, reports, press releases, newsletters, and advertising show customers and prospects that your business is established, professional, and in business to stay.

strategic planning and project management

Businesses often have difficulty completing marketing projects because they are beyond the capacities of the on-site staff in terms of time, talent, or resources. Rather than test the limits of your full time staff, let SYV Marketing handle the project for you.